Privacy policy

This Privacy Policy outlines the methods of collection, usage, and sharing of your personal data when you visit or make a purchase from Nordicon Direct (referred to as the “Site”).

**Collection of Personal Information**
Upon visiting the Site, we automatically gather specific details about your device. This includes your web browser, IP address, time zone, and some cookies installed on your device. As you navigate the Site, we also collect data about the web pages or products you view, your referring websites or search terms, and your interactions with the Site. This data is collectively known as “Device Information.”

**Technologies Used for Collecting Device Information:**
- **Cookies**: Small data files placed on your device or computer, often containing an anonymous unique identifier. For more details on cookies and disabling them, visit http://www.allaboutcookies.org.
- **Log Files**: Track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- **Web Beacons, Tags, and Pixels**: Electronic files used to record information about your browsing on the Site.

When you make or attempt a purchase through the Site, we collect certain information from you, including your name, billing and shipping addresses, payment information (including credit card numbers), email address, and phone number. This is referred to as “Order Information.”

In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.

**Usage of Your Personal Information**
We primarily use the Order Information to process and fulfill orders placed via the Site. This includes payment processing, shipping arrangements, and providing invoices or order confirmations. Additionally, we use this Order Information to:
- Communicate with you.
- Screen orders for potential risks or fraud.
- Provide you with information or advertising related to our products or services, in line with your preferences.

We use Device Information to screen for potential risk and fraud (particularly using your IP address) and generally to improve and optimize our Site.

**Sharing Your Personal Information**
We share your Personal Information with third parties to assist us in using your Personal Information, as described above. For instance, we use Shopify to power our online store. You can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site. More about Google’s use of your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with laws and regulations, respond to lawful requests for information we receive, or protect our rights.

**Behavioral Advertising**
We use your Personal Information for targeted advertising or marketing communications we believe may interest you. Learn more about how targeted advertising works at the Network Advertising Initiative’s page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt-out of targeted advertising:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Digital Advertising Alliance: http://optout.aboutads.info/.

**Do Not Track**
Please note that we do not change our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.

**Your Rights**
If you are a European resident, you have the right to access, correct, update, or delete your personal information. Contact us at the information below to exercise this right. Note that your information may be transferred outside of Europe, including to Canada and the United States.

**Data Retention**
We maintain your Order Information in our records unless and until you ask us to delete this information.

**Changes to the Privacy Policy**
We may update this policy occasionally to reflect changes in our practices or for other operational, legal, or regulatory reasons.

**Contact Us**
For more details about our privacy practices, questions, or complaints, please contact us via email at info@nordicondirect.com.